Competitive Landscape in the Communications Industry
This course focuses on the competitive landscape in the global communications industry. It is organized into four broad modules:- convergence@communications.com discusses how convergence is restructuring the information industry around content, components, consumer devices, and conduit sectors. It also brings out the technology paradoxes and challenges experienced by companies from development to the deployment phase.
- Competitive Collision in Communications presents the competitive dynamics in different sectors of the communications marketplace: local, long distance, wireless, cableTV, data, and infrastructure and equipment providers. It analyzes the competitive trends and marketing challenges including customer retention, churn, ARPU, bundling, channel management….and more! In this module, we also examine the competitive positions and strategies of key players in the marketplace.
- Survival: Thy Name is Profitable Growth! emphasizes that growth is the only way to survive in a hyper-competitive market. It leads into growth opportunities and strategies for companies to expand their revenue base while maintaining cost efficiency.
- Telecom Futures helps to understand the future evolution of the communications industry and identifies critical success factors for companies that aspire to be successful in the future.