Objectives

• Explore the structure of the U.S. marketplace for communication services.
• Analyze the competitive and strategic challenges facing service providers.
• Discuss what it will take to win and succeed in that marketplace.

Course Outline - Course Introduction

• Restructuring of the marketplace
• Acronyms

Exploring the Industry Structure

• Top 8 U.S. players

State of the U.S. Market

• Regulatory environment
• Customer groups

Major Market Sectors

• Local Exchange  
• Long Distance  
• Cellular/PCS  
• CableTV
• Internet & Data Services  

For Each of Above Market Sectors

• Brief history  
• Market size and structure of sector
• Top 5 companies and their profile 
• Strengths and weaknesses  
• Strategic challenges  

Competitive & Strategic Challenges  

• Introduction  
• Technological Change  
• Changing Competitive Landscape  
• Managing the Financial Future  
• Industry Consolidation  
• Internal Alignment & Organization  

Profitable Growth  

• Lessons of Experience
• Your Role and Initiatives  
• Closing  

WHO SHOULD TAKE THE COURSE?

The course is highly valuable to engineers, salespersons, marketers, and other professionals in local, long distance, wireless, CableTV, and Internet and data services companies.

Equally relevant for suppliers and service providers to the communication companies to gain insights into their customers’ business.

WHAT IS THE DURATION OF THE COURSE?

Depending upon the participant’s knowledge base and the pace and style of learning, the course can be completed anywhere in 3 to 6 hours. Most participants report 4 hours.

HOW DOES A USER ACCESS THE COURSE?

It can be accessed on the web through a special URL set up by us, or off your intranet, if your company opts to host it there.

WHO DO I CONTACT WITH ADDITIONAL QUESTIONS?

Call Lokesh Sehgal at (770) 723-0240 or email at sehgal@learningorbit.com