What word best describes the current state of the communications industry? Renewal? Rejuvenation? Revival? Clearly, this once-stolid industry is now trying to rebound amidst a tough economic environment after a cycle marked by growth and turmoil.
Led by technological change and unprecedented market valuations, our industry witnessed extreme market exuberance during the late nineties. By the turn of the century, as the dotcom bubble burst, the industry went through a phase marred by shrinkage, bankruptcies and layoffs.
Following a period of correction, now segments such as wireless, broadband and enterprise networks break new technological grounds, regulators wrestle with rules for a digital world, customers demand more, and investors demand performance rather than promises!
Experts and analysts still engage in fierce debates. Will the rollout of next generation smart-phones and their bandwidth intensive applications crash wireless networks? Does Wall Street's focus on earnings derail your long-term strategy? How do you monetize content and advertising at social networking sites? And the list goes on.
Adding to the muddle are hordes of pundits making predictions and forecasts that are as reliable as your future revealed by a fortune cookie. Wasn't the Internet in everyone's blind spot? And how many analysts expected complex mathematical algorithms from Google to revolutionize an advertising world that historically relied on creativity and art rather than science.
At Learning Orbit, we don't claim to know all the answers. But we can certainly discern myths from realities. By sharing our insights, we flex your mind and corporate thinking. Our perspectives catalyze your sound judgment as you chart your own course. Think of us as your "reality check" for business strategy, competitive scenarios, and marketing!